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How to Set Up Amazon Store in Portugal

To start your Amazon business in Portugal, you need to follow these crucial steps:

Amazon Store

Step 1: Understanding Amazon's Significance in Portugal

Expanding your business in Portugal involves considering the establishment of an Amazon store, the largest online shopping mall catering to both customers and sellers. If your business plans include this, our team of specialists in company formation in Portugal can assist you with information and support.


Step 2: Overview of Amazon's Reach and Financials

  • Amazon, originating in the USA, operates globally through representative offices.

  • Presently hosting around 300 account sellers, this number grows daily as entrepreneurs seek global markets.

  • In 2016, Amazon recorded profits of approximately $316 billion, with projected increased revenues for 2017.

Step 3: Evolution of Amazon's Offerings


Originally focused on electronics and later expanding to cloud computing, Amazon now offers diverse products, including clothing, jewelry, and groceries. Our team can guide you in setting up an Amazon shop aligned with your business activities in Portugal.


Step 4: Requirements to Set Up an Amazon Store in Portugal


The primary requirement is the registration of a limited liability company to legally conduct online activities. This structure, popular in Portugal, needs at least two shareholders with a minimum share capital of EUR 5,000. Our team facilitates a straightforward incorporation process within a few days.


Step 5: Facilitating Legal Entity and Issuing Invoices


Running an Amazon shop necessitates issuing invoices. If you lack a registered legal entity, our advisors can assist in opening an LLC to comply with this requirement.


Step 6: Payment Methods for Your Amazon Shop

  • Offer clients varied payment methods such as PayPal and the merchant account.

  • PayPal provides a secure platform linked to a bank account, while the merchant account allows credit or debit card payments.

  • Amazon's shop interface displays prices in customers' currencies for convenience.

By following these steps, you can effectively establish and operate an Amazon store aligned with your business in Portugal.


Starting an Amazon business in Portugal requires careful planning and execution. By conducting thorough market research, complying with legal requirements, sourcing quality products, optimizing your listings, and selecting the right fulfillment option, you can set a strong foundation for a successful venture. Stay adaptable, monitor market trends, and provide exceptional customer service to thrive in the Portuguese e-commerce market.



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